Philips calls for technology industry to step up pace in realizing simplicity
September 2, 2005Philips is to use the forthcoming launch of High Definition TV (HDTV) services in Europe as a rallying call for the technology industry to increase its application of simplicity in product creation.
In a keynote speech tomorrow (Saturday 3 September) at the 2005 Internationale Funkaustellung (IFA), Rudy Provoost, CEO of Philips Consumer Electronics, will tell an audience of industry insiders that manufacturers must make as much effort as possible to 'Realizing Simplicity Today' within the industry.
Building upon the Sense & Simplicity campaign Philips launched one year ago, Mr Provoost will underline the need for manufacturers to put the consumer first when introducing new technologies and technology-enabled products, such as HDTV.
In his speech, Mr Provoost will state that the launch of HDTV requires a concerted effort by all stakeholders to clearly communicate the format's benefits to consumers: "HDTV is forcing realignment in the whole consumer electronics value chain, bringing added benefits to consumers and forcing us to rethink what we do and why we're here". And he will add that Mr Provoost, who is also president of the European Association for Information Systems, Communication Technologies and Consumer Electronics (EICTA), will also argue that a 'digital ecosystem' needs to be created in Europe, whereby new standards, systems and formats like HDTV can be introduced with the full, harmonized co-operation of industry bodies, regulatory authorities and governments (including the EU).
"To capture the essence of 'simplicity'," Mr Provoost will argue, "there is a need for ALL stakeholders, not only the industry itself, but also policymakers, regulators, legislators, to be of the same mindset and to be focused on a common framework."
-
No-glasses 3-D technology to showcase at CES 2012
Dec 26, 2011 |
3.7 / 5 (32) |
24
-
Apple's next big thing?
Oct 27, 2011 |
3 / 5 (4) |
0
-
The James Webb Telescope will see Earth-like worlds
Oct 25, 2011 |
5 / 5 (2) |
7
-
TV broadcasting in 3-D
May 27, 2011 |
3 / 5 (2) |
1
-
Seeing a future without 3-D glasses
Jan 24, 2011 |
3.5 / 5 (2) |
3
-
Engineers build first sub-10-nm carbon nanotube transistor
Feb 01, 2012 |
4.9 / 5 (31) |
30
-
Something old, something new: Evolution and the structural divergence of duplicate genes
Jan 31, 2012 |
4.6 / 5 (7) |
1
-
The hidden nanoworld of ice crystals: Revealing the dynamic behavior of quasi-liquid layers
Jan 30, 2012 |
5 / 5 (3) |
1
-
Stock market network reveals investor clustering
Jan 27, 2012 |
3.9 / 5 (23) |
8
-
Of microchemistry and molecules: Electronic microfluidic device synthesizes biocompatible probes
Jan 26, 2012 |
5 / 5 (1) |
0
More news stories
Anonymous knocks CIA website offline (Update)
The website of the Central Intelligence Agency was inaccessible on Friday after the hacker group Anonymous claimed to have knocked it offline.
16 hours ago |
4.7 / 5 (14) |
21
Small modular reactor design could be a 'SUPERSTAR'
(PhysOrg.com) -- Though most of today's nuclear reactors are cooled by water, we've long known that there are alternatives; in fact, the world's first nuclear-powered electricity in 1951 came from a reactor ...
Technology / Energy & Green Tech
Feb 10, 2012 |
4.5 / 5 (15) |
27
|
New power source discovered
(PhysOrg.com) -- Researchers at the Massachusetts Institute of Technology (MIT) and RMIT University have made a breakthrough in energy storage and power generation.
Technology / Energy & Green Tech
23 hours ago |
4.7 / 5 (36) |
9
|
Advanced power-grid model finds low-cost, low-carbon future in West
(PhysOrg.com) -- The least expensive way for the Western U.S. to reduce greenhouse gas emissions enough to help prevent the worst consequences of global warming is to replace coal with renewable and other ...
Technology / Energy & Green Tech
Feb 10, 2012 |
4.2 / 5 (5) |
11
|
Google users warned of threat to smartphone wallets
Users of Google smartphone wallets were being warned on Friday that there is a way to crack pass codes intended to thwart thieves from going on illicit shopping sprees.
14 hours ago |
5 / 5 (3) |
0
The power of estrogen -- male snakes attract other males
A new study has shown that boosting the estrogen levels of male garter snakes causes them to secrete the same pheromones that females use to attract suitors, and turned the males into just about the sexiest ...
Fool's gold may prove an unlikely alternative to overexploited catalytic materials
Catalytic materials, which lower the energy barriers for chemical reactions, are used in everything from the commercial production of chemicals to catalytic converters in car engines. However, with current catalytic materials ...
Could Venus be shifting gear?
(PhysOrg.com) -- ESAs Venus Express spacecraft has discovered that our cloud-covered neighbour spins a little slower than previously measured. Peering through the dense atmosphere in the infrared, the ...
Employers feel no love for unscrupulous practice of 'service sweethearting'
A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service ...
Two new moons for Jupiter
Advances in technology have lead to the discovery of new planets outside of our Solar System, and now even new moons in our own backyard.
Mars Science Laboratory computer issue resolved
(PhysOrg.com) -- Engineers have found the root cause of a computer reset that occurred two months ago on NASA's Mars Science Laboratory and have determined how to correct it.