Madden Video Game Posts Record Sales

September 1, 2006 Madden Video Game Posts Record Sales (AP)

New Orleans Saints running back Reggie Bush (25) is brought down by Kansas City Chiefs linebacker Keyaron Fox as Bush ran for a four-yard gain during the second quarter of a NFL football game Thursday, Aug. 31, 2006,in Kansas City, Mo. (AP Photo/Charlie Riedel)

(AP) -- Electronic Arts Inc. said Thursday that sales of its latest "Madden" football video game grossed more than $100 million in its first week, the biggest launch in the franchise's 17-year history and the latest sign of an improving outlook for the industry.

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