Google offers free Web analytics

November 14, 2005 A woman works on her computer as the logo of web search engine Google is seen on the wall

Google said Monday its Web analytics service will be available for free as of Nov. 14. Formerly known as Urchin from Google, Google Analytics will be available to help users make use of data to improve their marketing abilities.

"We want to give all online marketers and publishers access to powerful web analytics to help them better understand what their customers want. With this knowledge, businesses can create more accurate advertising and build better websites," Paul Muret, the Internet search engine's engineering director, said in a news release.

"By making this powerful service free, we aim to give all websites -- large and small -- the tools they need to better serve their customers, make more money, and improve the web experience for everyone."

Rate this story - 3 /5 (1 vote)

rank
1
2
3
4
5

view popular

Other News

The KLM airplane which runs on biokerosene is seen at Schiphol airport, near Amsterdam

KLM flies world's first 'passenger flight on biofuel'

Technology / Energy

23 minutes ago | not rated yet | 0

A Boeing 747, one of four engines powered by a 50-percent biokerosene mix, circled the Netherlands for an hour on Monday for what airline KLM called the world's first passenger flight using biofuel.

IBM Researchers Lower Language Barrier With Text Translator

Technology / Computer Sciences

50 minutes ago | 4 / 5 (1) | 0

IBM Researchers are helping to break the language barrier with the advent of technology dubbed "n.Fluent" -- smart software that translates text between English and 11 other languages. IBM employees use it to instantaneously ...

Retailers look to stretch out Cyber Monday push

Technology / Business

50 minutes ago | not rated yet | 0

(AP) -- Retailers are thinking beyond Cyber Monday - a holiday marketing promotion many push for the Monday after Thanksgiving - and trying to spin their discounts into into Cyber Weekends or even Cyber Weeks.

HP's profit up 14 pct despite sales drop

Technology / Business

1hour ago | not rated yet | 0

(AP) -- Hewlett-Packard Co.'s profit jumped 14 percent in the latest quarter, helped by cost-cutting and better results from its technology services division.

Friends go online at Foursquare to meet offline

Technology / Internet

1hour ago | not rated yet | 0

(AP) -- Laura Fitton's ascent has been staggering: In less than a year, she's become mayor of nine different places in several different states, all without giving any speeches or kissing any babies.