New A's Ballpark to Be High Tech

November 10, 2006 New A's Ballpark to Be High Tech (AP)

The Oakland Coliseum is seen in transition from baseball to football field configuration in this Aug. 7, 1996 file photo, in Oakland, Calif. The Oakland Athletics have reached a deal with Cisco Systems Inc. to build a ballpark in southern Fremont, Calif., according to city officials who met with the team\'s owner. The A\'s, who share the Oakland Coliseum with the NFL\'s Oakland Raiders, have been searching for a suitable location and funding for a new stadium for several years. (AP Photo/Ben Margot)

(AP) -- If Cisco Systems Inc. has its way, the Oakland Athletics' new ballpark in Fremont will be the stadium of the future. Fans will swipe electronic tickets stored on cell phones. Bleacher bums will view instant replays at their seats with laptop computers. And digital advertising displays will be able to switch images based on the buying habits of the people walking by through data embedded in their cell phones.

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