IBM to Open Islands in Virtual World
December 13th, 2006
In this screen grab provided by IBM Corp., one of their virtual islands which will open to the public next week is shown. IBM has created 12 islands in the popular virtual world Second Life, where employees and customers can hold meetings, take orientation and training sessions and discuss projects. IBM also hopes to use Second Life to interact directly with customers. (AP Photo/IBM Corp.)
(AP) -- IBM Corp. is launching an ambitious marketing campaign in the hip virtual world "Second Life. "Big Blue has developed 12 "virtual islands," and most will be open to anyone with a Second Life account starting next week. Other areas will remain private haunts for about 800 IBM employees - including the CEO - who have cyber alter-egos.
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