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German wireless competition heating up?
Analysts are predicting sharper competition in Germany's wireless market as new players bring in low-priced offerings.
A report in Deutsche Welle this week concluded that the entry of the Aldi supermarket chain and expected arrival of discounters Lidl and E-Plus will charge up the wireless market.
Aldi's advantage lies in its ability to offer pre-paid phones at cut-rate prices coupled with a powerful nationwide advertising presence.
In addition, the newspaper said, pressure on rates will continue to be applied by various Internet retailers.
Copyright 2005 by United Press International
Aldi's advantage lies in its ability to offer pre-paid phones at cut-rate prices coupled with a powerful nationwide advertising presence.
In addition, the newspaper said, pressure on rates will continue to be applied by various Internet retailers.
Copyright 2005 by United Press International
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