Napster and iTunes top music brands

December 17, 2005

Napster and iTunes' remain the most recognized brands in fee-based downloading in 2005, a survey reported Thursday.

A new study from global marketing research firm Ipsos Insight reveals that the battle for mass-market consumer awareness remains essentially a two-horse race between Apple's iTunes and Napster 2.0. However, Ipsos' TEMPO Digital Music Brandscape study also provides good news for other digital music providers, with American downloaders showing significant increases in awareness of a wide variety of digital music services, and only nuanced brand differentiation among them.

There are signs of increased awareness for a broader set of online services and music download stores, with Yahoo! Music, RealPlayer Music Store, Rhapsody and MTV.com all enjoying strong aided name recognition among American downloaders.

Rate this story - not rated yet

rank
1
2
3
4
5

view popular

Other News

Comcast settles data discrimination lawsuit

Technology / Internet

21 minutes ago | not rated yet | 0

(AP) -- Comcast will pay up to $16 million to settle a class-action lawsuit accusing the cable TV operator of delaying certain Internet traffic.

The US Federal Trade Commission (FTC) building in Washington

FTC looking into Google's AdMob acquisition

Technology / Internet

4 hours ago | not rated yet | 0

Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

Panasonic Develops High Energy Lithium-ion Battery Module with High Reliability

Panasonic plans home-use storage cell

Technology / Energy

12 hours ago | 4.1 / 5 (12) | 7

Panasonic Corp., which recently made a successful takeover bid for Sanyo Electric Co., plans to market a lithium-ion storage cell for home use around fiscal 2011.

Understanding interaction in virtual worlds

Technology / Computer Sciences

9 hours ago | 2.7 / 5 (6) | 0

New cinema blockbuster, Avatar, leapt to the top of box office charts as soon as it came out — a stunning 3D realisation of an alien world. Our fascination with themes of escape to other fantastic places and the thrill of ...

heryl Sandberg, chief operating officer of Facebook, has been nominated to serve on the board of directors of Disney

Facebook COO nominated to Disney board

Technology / Business

2 hours ago | not rated yet | 0

The Walt Disney Co. said Wednesday that Sheryl Sandberg, chief operating officer of Facebook, has been nominated to serve on the board of directors of the US media and entertainment giant.