Startup Extends Ads to Video Downloads

April 2, 2007 By MAY WONG, AP Technology Writer

(AP) -- In what analysts think might be a first in the highly experimental advertising market, YuMe Networks Inc. is powering an ad campaign that allows the customization of video ads for some television shows that are downloaded from a Web site.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .

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