Internet Ad Derby Shifts Into Overdrive

May 19, 2007 By MICHAEL LIEDTKE, AP Business Writer

(AP) -- The Internet's high-stakes advertising derby shifted into overdrive during the past month as four of the industry's behind-the-scenes players agreed to takeovers. The deals' combined price totaled $10.4 billion, exceeding the total amount of money spent on Internet ads just three years ago.

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