Hate Your Cell Company? Start Your Own

May 22, 2007 By BRUCE MEYERSON, AP Business Writer Hate Your Cell Company? Start Your Own (AP)

Rod Farthing, right, is seen with is son, Kevin, Friday, May 18, 2007 at their home in Toledo, Ohio. Rob Farthing created Farthing Mobile through Sonopia, a new "do-it-yourself" service that enables groups and individuals to design their own cell brands with a healthy dose of social networking gone mobile. (AP Photo/J.D. Pooley)

(AP) -- Maybe it's time to stop grumbling about your cell phone company and just start your own. That's what Rod Farthing did, at 2:30 a.m. no less. Oh yeah, it took him just a few minutes to get Farthing Mobile up and running, replete with a selection of national calling plans and cell phone models.



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