Research shows even positive online reviews are a minefield for firms
Customer's online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Rensselaer Polytechnic Institute, (RPI) was established in 1824 in Troy, New York. RPI was founded on the principle of bringing the science of technology to the common needs of mankind. Today, RPI is on the cutting edge of Nanotechnology, materials science and is credited with many firsts in its 180+ years existence. RPI educates tomorrows leaders in science and technology in the world-wide marketplace. RPI is the first leading institution to offer an undergraduate degree in Video Game Design. RPI publishes reports on research, newsletters and conducts educational seminars.
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Customer's online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Social Sciences
Mar 26, 2024
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We are all aware of the dangers of pollution to our air, water, and Earth. In a letter recently published in Nature Human Behavior, scientists are advocating for the recognition and mitigation of another type of environmental ...
Social Sciences
Mar 14, 2024
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23
Move over Spider-Man: Researchers at Rensselaer Polytechnic Institute have developed a strain of bacteria that can turn plastic waste into a biodegradable spider silk with multiple uses.
Cell & Microbiology
Jan 24, 2024
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943
When you try a new restaurant or book a hotel, do you consider the online reviews? Do you submit online reviews yourself? Do you pay attention if they are filtered and moderated? Does that impact your own online review submissions?
Social Sciences
Jan 18, 2024
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1
Thanks to technological advances, scientists have access to vast amounts of data, but in order to put it to work and draw conclusions, they need to be able to process it.
Molecular & Computational biology
Jan 8, 2024
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257
A team led by scientists at Rensselaer Polytechnic Institute has 3D-printed hair follicles in human skin tissue cultured in the lab. This marks the first time researchers have used the technology to generate hair follicles, ...
Cell & Microbiology
Nov 15, 2023
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20
Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily ...
Social Sciences
Oct 31, 2023
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1
It is only natural that when students consider career options, they ask friends, family, and colleagues in their prospective fields for advice. They may hear about job opportunities, wage expectations, career paths, hiring ...
Economics & Business
Jul 25, 2023
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1
Just as space holds infinite mysteries, when we zoom in at the level of biomolecules (one trillion times smaller than a meter), there is still so much to learn.
Molecular & Computational biology
Jun 22, 2023
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570
At a time when LGBTQ+ rights are increasingly the subject of public discussion, it is important to consider the effect on those who share an affinity with that community. Rensselaer researchers Billur Aksoy and Ian Chadd ...
Social Sciences
Jun 19, 2023
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