Nanotechnology: consumers must be convinced benefits outweigh risks

“There is no doubt that nanotechnology has the potential to make the world a better place,” said Project on Emerging Nanotechnologies Chief Scientist Andrew Maynard. “But if consumers and other stakeholders are not convinced that the benefits outweigh the risks, many applications will not see the light of day. Likewise, if the benefits are unclear and the risks uncertain, the products of nanotechnology will be a hard sell.”