Researchers studying fantasy baseball and 'competitive fandom'

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Sixteen million adults played fantasy sports in 2006 spending an average of just under $500 a year and generating an economic impact of more than $1 billion a year according to the Fantasy Sports Industry Trade Association. The majority of those firs ...
Sixteen million adults played fantasy sports in 2006, spending an average of just under $500 a year and generating an economic impact of more than $1 billion a year, according to the Fantasy Sports Industry Trade Association. The majority of those first began playing the game offline and spend about three hours per week managing their teams, according to the trade group.

Erica and Rich Halverson aren't just spending the summer running their fantasy baseball teams. The University of Wisconsin-Madison assistant professors are also studying fantasy leagues, including their own, in a new research project aimed at understanding how both expert and novice players approach the game and what it can teach us about how people learn.


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