Got calcium? UWM researcher finds that food labels confuse consumers

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Laura Peracchio professor of marketing at the University of Wisconsin-Milwaukee. Credit: Peter Jakubowski UWM Photo Services
Laura Peracchio, professor of marketing at the University of Wisconsin-Milwaukee. Credit: Peter Jakubowski, UWM Photo Services

Current food labeling leads to under-consumption of calcium, according to this study. Those who were taught how to translate the information consumed more. Researchers believe the same is true for other beneficial nutrients.


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