How to imbue products with symbolic meaning

User rating: 3.7 / 5 after 6 vote(s)

Many people pay silly money to wear a particular logo or a designer brand. Of course, a designer outfit doesn't keep you any warmer or dryer than an unbranded one, but functionality is only part of the story. Designer products say something about you – you are a trendy, sexy or sophisticated person. Brands help us to express who we think we are and who we want to be.


Full story »
All News summaries from General Science news
All News summaries for January 04, 2008

Female concave-eared frogs draw mates with ultrasonic calls

9 hours ago | User rating: not rated yet
Most female frogs don’t call; most lack or have only rudimentary vocal cords. A typical female selects a mate from a chorus of males and then –silently – signals her beau. But the female concave-eared torrent ...

Weddings boost Shark's fin consumption in Singapore: report

May 10, 2008 | User rating: not rated yet
Shark's fin consumption more than doubled in Singapore last year from 2006, with demand driven by an economic boom and an increase in wedding celebrations, a report said Saturday.

A crash course in true political science

May 10, 2008 | User rating: not rated yet
(AP) -- Daniel Suson has a doctorate in astrophysics and has worked on the superconducting super collider and a forthcoming NASA probe. Now he's heading back to school to take on an even trickier task - getting ...

Captive breeding to save Kashmir's rare red deer

May 09, 2008 | User rating: not rated yet
Kashmir's endangered red deer faces extinction without a captive breeding programme that will start this summer in the scenic Himalayan region, Indian wildlife officials said Friday.

Elusive protein protects malaria parasite from heme

May 09, 2008 | User rating: not rated yet
Researchers at the Virginia Bioinformatics Institute at Virginia Tech have identified Heme Detoxification Protein, a unique protein encoded in the malaria genome that represents a potential target for developing ...
Goto Archive PhysOrg Forum Goto Archive Video Goto Archive Editorials Goto Archive Free Magazines Goto Archive Newsletter

News Archive