Your personality type influences how much self-control you have

A new study from Northwestern introduces personality types used frequently in consumer research to the realm of self-improvement. People are motivated by one of two fundamental needs: they are either “promotion-focused,” seeking products that will help them achieve hopes and aspirations, or they are “prevention-focused,” seeking items that help achieve a need for safety and security. According to the research, people are better able to exercise self-control when they choose goal-pursuit strategies – such as diets or money management – that “fit” with their promotion or prevention focus.