Unusual brand logos and images work well

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The world of branding is full of iconic characters, images and logos that help hawk a company's wares, but those that seem to have little in common with its product may be the most effective, says a University of Michigan researcher.


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All News summaries for March 04, 2008

Female concave-eared frogs draw mates with ultrasonic calls

9 hours ago | User rating: not rated yet
Most female frogs don’t call; most lack or have only rudimentary vocal cords. A typical female selects a mate from a chorus of males and then –silently – signals her beau. But the female concave-eared torrent ...

Weddings boost Shark's fin consumption in Singapore: report

May 10, 2008 | User rating: not rated yet
Shark's fin consumption more than doubled in Singapore last year from 2006, with demand driven by an economic boom and an increase in wedding celebrations, a report said Saturday.

A crash course in true political science

May 10, 2008 | User rating: not rated yet
(AP) -- Daniel Suson has a doctorate in astrophysics and has worked on the superconducting super collider and a forthcoming NASA probe. Now he's heading back to school to take on an even trickier task - getting ...

Captive breeding to save Kashmir's rare red deer

May 09, 2008 | User rating: not rated yet
Kashmir's endangered red deer faces extinction without a captive breeding programme that will start this summer in the scenic Himalayan region, Indian wildlife officials said Friday.

Elusive protein protects malaria parasite from heme

May 09, 2008 | User rating: not rated yet
Researchers at the Virginia Bioinformatics Institute at Virginia Tech have identified Heme Detoxification Protein, a unique protein encoded in the malaria genome that represents a potential target for developing ...
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