Professor studies what cars can learn from drivers' words

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Professor Clifford Nass seated at a simulator in the Communication Between Humans and Interactive Media Lab is studying the information flow from driver to car.
Professor Clifford Nass, seated at a simulator in the Communication Between Humans and Interactive Media Lab, is studying the information flow from driver to car.

Years ago, Stanford communication and sociology researcher Clifford Nass wondered why some people treated their computers as humans, instead of machines, a question that led him down a path of interesting research. Now he wonders about drivers willing to have personal conversations with the artificial voice in their cars—and what will become of the secrets the humans share with their four-wheeled friends.


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