Retailers can use DNA tracing to track meat

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IdentiGEN president Donald Marvin looks over his facility in Lawrence Kan. Wednesday April 9 2008. The Ireland-based company that uses DNA technology to test and track meat to the original animal is now targeting U.S. retailers. (AP PhotoOrlin Wagner ...
IdentiGEN president Donald Marvin looks over his facility in Lawrence, Kan., Wednesday, April 9, 2008. The Ireland-based company that uses DNA technology to test and track meat to the original animal is now targeting U.S. retailers. (AP Photo/Orlin Wagner)

(AP) -- Meat retailers can now trace their wares from the ranch to the refrigerator case using DNA analysis. IdentiGEN Ltd., based in Ireland with U.S. offices in Lawrence, Kan., said its DNA TraceBack technology can boost consumer confidence, as well as the value of the hamburger, steak, pork cuts and other meat.


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