Personal information in E-mail marketing can backfire, study indicates

User rating: 4 / 5 after 8 vote(s)

Businesses risk chasing away prospective customers when they send chummy e-mails that bandy around people's names, hobbies and other personal information to pitch sales, according to a new study of the popular marketing tool.


Full story »
All News summaries from General Science news
All News summaries for July 01, 2008

Microwave ovens need added safety controls

10 hours ago | User rating: not rated yet
Microwave ovens should be equipped with safety controls to prevent children from opening them and being burned by hot foods and drinks, according to a study published today by University of Chicago Medical Center researchers ...

Bird diversity lessens human exposure to West Nile Virus

11 hours ago | User rating: not rated yet
A study by biologists at Washington University in St. Louis shows that the more diverse a bird population is in an area, the less chance humans have of exposure to West Nile Virus (WNV).

Social problems dominate concerns in neighborhoods with unsatisfied residents

12 hours ago | User rating: not rated yet
A new study reveals that the general appearance of a neighborhood is the single most important factor affecting how satisfied residents are about the area where they live.

Bioengineers fill holes in science of cellular self-organization

12 hours ago | User rating: not rated yet
The chemical and biological aspects of cellular self-organization are well-studied; less well understood is how cell populations order themselves biomechanically – how their behavior and communication are ...

Landmark discovery of 'engine' that drives cell movement

Oct 06, 2008 | User rating: not rated yet
This research by Thomas Leung, Ph.D., and his team in the GSK-IMCB Group at the Institute of Molecular and Cell Biology (IMCB), under Singapore's Agency for Science, Technology and Research, is fundamental to the understanding ...
Goto Archive PhysOrg Forum Goto Archive Video Goto Archive Editorials Goto Archive Free Magazines Goto Archive Newsletter

News Archive