Scientists see bright side of working with media

Once upon a time in the world of science, sharing your work with the press was heresy. Journalists, according to the common wisdom, would get it wrong, your research would be distorted, and your colleagues would see you as little more than a shameless grandstander. Scientist popularizers such as the late Carl Sagan, a master of adroit science communication, were excoriated by some of their colleagues for the questionable practice of trying to make science accessible.