Researches link tobacco industry's marketing to youth smoking

The National Cancer Institute (NCI) released a report, co-edited by University of Minnesota professor Barbara Loken, that reaches the government's strongest conclusion to date that tobacco marketing and depictions of smoking in movies promote youth smoking. "There is now incontrovertible evidence that marketing of tobacco, and the depiction of smoking in the movies, promote youth smoking and can cause young people to begin smoking," said Loken, professor of marketing at the Carlson School of Management and one of the report's five scientific editors.