Ad targeting based on ISP tracking now in doubt

User rating: 4 / 5 after 1 vote(s)

Graphic explains how a device tracks internet users interest to target advertising
Graphic explains how a device tracks internet users interest to target advertising
Click here to enlarge image

(AP) -- It sounded like a winning proposition - free money - for Internet access providers. By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the consumers' interests, and claim a share of the burgeoning online advertising market dominated by Internet search companies. But those efforts to sniff out consumers' interests are running into the ditch.


Full story »
All News summaries from Technology news
All News summaries for September 01, 2008

A first in online gaming: Humans team up with AI software

11 hours ago | User rating: not rated yet
Hey, online gamers, artificial intelligence researchers need your help! As part of an international team of researchers, Northwestern University has officially released the first online game in which human players partner ...

Web 2.0 gives new tools to hate groups: experts

12 hours ago | User rating: not rated yet
Social networks MySpace and Facebook and video-sharing site YouTube are being used as powerful new tools by extremist groups to spread a message of hate, participants in a conference on Internet hate speech ...

Yahoo's fate riding on Yang's successor as CEO

12 hours ago | User rating: not rated yet
(AP) -- With Jerry Yang quitting as Yahoo Inc.'s chief executive, the Internet company's board will confront pivotal questions as it looks for a new leader.

Online Money: Save with online book rentals

12 hours ago | User rating: not rated yet
(AP) -- If you aren't sure which books to give that avid reader on your gift list this holiday season, how about considering every title she could name?

Mathematica Users Get 100x Performance Boost From NVIDIA CUDA

12 hours ago | User rating: not rated yet
At SC08, Wolfram Research will demonstrate a new version of Mathematica, the world’s most powerful general computational software, that integrates CUDA, NVIDIA’s parallel GPU computing architecture. This new version is expected ...
Goto Archive PhysOrg Forum Goto Archive Video Goto Archive Editorials Goto Archive Free Magazines Goto Archive Newsletter

News Archive