Blissfully ignorant: Skip those pesky details

User rating: 5 / 5 after 3 vote(s)

Wouldn't you like some more information about that cream puff? Not if you just ate it. A new study in the Journal of Consumer Research examined what's known as the "Blissful Ignorance Effect," the way consumers' goals shift after they've made purchases.


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All News summaries for September 15, 2008

New penguin species found in New Zealand

12 hours ago | User rating: not rated yet
(PhysOrg.com) -- Australian and New Zealand researchers have used ancient DNA from penguin fossils to make a startling discovery that may change the way we view species extinctions.

Falling home ownership, equity, affect college enrollment

Nov 18, 2008 | User rating: not rated yet
Sagging college enrollments may be the next symptom of the sub-prime mortgage mess, according to a University of Michigan economist.

Scientists fight stem rust UG99 before it becomes a threat

Nov 18, 2008 | User rating: not rated yet
(PhysOrg.com) -- Wheat breeders and plant pathologists at Montana State University are part of a global effort to develop varieties of wheat resistant to a new fungus. UG99, a stem rust strain that was first discovered in ...

Scientist Unlocking the Secrets of Sea Slug that Lives Like a Plant

Nov 18, 2008 | User rating: not rated yet
(PhysOrg.com) -- Photosynthesis generates the oxygen needed for life on earth as well as the biomass for food and biofuel production. The process is driven by the absorption of the sun’s energy by tiny green "bodies" called ...

Archeologists say they found witch doctor skeleton

Nov 18, 2008 | User rating: not rated yet
(AP) -- Archeologists believe a 12,000-year-old skeleton found in a grave containing 50 tortoise shells, a leopard pelvis, a cow tail and part of an eagle wing is the remains of a witch doctor.
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