NEC's Multimedia Message Adaptation System is designed to expand the introduction of multimedia services on mobile phone

NEC has started to offer its Multimedia Message Adaptation System (MMAS) for Japanese market. The Multimedia Content Adaptation Solution is a server software system that optimizes video, photo and other data for various types of services and terminals, and also is fully customized solution for each service operator. Besides overcoming barriers and difficulties between different mobile telecommunications providers and different terminals, it facilitates the 2G to 3G transition, enabling free use of video, image, and music as well as voice and text data.