Less is more for label readers, research shows

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In this photo released from the University of Floridas Institute of Food and Agricultural Sciences a would-be consumer checks the calorie count on a box of cookies Tuesday Feb. 20 2007. UF research shows that most people check nutrition labels for h ...
In this photo released from the University of Florida’s Institute of Food and Agricultural Sciences, a would-be consumer checks the calorie count on a box of cookies – Tuesday, Feb. 20, 2007. UF research shows that most people check nutrition labels for how a food product might affect their waistline, rather than taking into account a larger nutritional picture. (Tom Wright, University of Florida/IFAS)

Apparently, most grocery-store goers shop for what they don’t want. Of course, they don’t want calories. But what about looking for the good stuff — the vitamins, nutrients, and other goodies listed on the side of the package?


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