Don't advertise during sexy programmes - the viewer won't remember

User rating: 3.5 / 5 after 4 vote(s)

People are less able to recall the brand of products advertised during programmes with a lot of sexual content, than if the advert is placed in similar programme that has no sexual content.


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All News summaries for February 21, 2007

Cholera outbreak kills 20 in northern Nigeria

9 hours ago | User rating: not rated yet
A cholera outbreak has claimed 20 lives in northern Nigeria's Kano state in the last week, officials and residents said Saturday.

US controls bird flu vaccines over bioweapon fears

9 hours ago | User rating: not rated yet
(AP) -- When Indonesia's health minister stopped sending bird flu viruses to a research laboratory in the U.S. for fear Washington could use them to make biological weapons, Defense Secretary Robert Gates ...

Limit on cold remedies for kids was FDA's idea

9 hours ago | User rating: not rated yet
(AP) -- When drug makers made a surprise announcement this week that they no longer recommend cough and cold remedies for youngsters under 4, they didn't let on that it was the government's idea.

Just a numbers game? Making sense of health statistics

Oct 10, 2008 | User rating: not rated yet
Presidential candidates use them to persuade voters, drug companies use them to sell their products, and the media spin them in all kinds of ways, but nobody - candidates, reporters, let alone health consumers - understands ...

Statins may prevent miscarriages

Oct 10, 2008 | User rating: not rated yet
Hospital for Special Surgery researchers have found that statins may be able to prevent miscarriages in women who are suffering from pregnancy complications caused by antiphospholipid syndrome (APS), according to a study ...
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