Where consumer culture doesn't quite reach

In the June issue of the Journal of Consumer Research, a important study by Tuba Üstüner (City University, London) and Douglas B. Holt (University of Oxford) explores how consumer culture is enacted in ramshackle neighborhoods on the peripheries of global cities. More than one billion people—about 1/6 of the world’s total population— live in these often illegal squatter neighborhoods on the outskirts of mega-cities in the developing world.