Facebook Retreat Shows Ad-Targeting Risk

December 1st, 2007 in Technology / Internet
Facebook Retreat Shows Ad-Targeting Risk (AP)

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York in this November 6, 2007 file photo. The online hangout is mining friends' buying habits, and major Internet portals have bought companies to expand their reach and capabilities for "behavioral targeting" -- all so advertisers can reach those most likely to buy with pitches most relevant to them, even as doing so means amassing more data on you. (AP Photo/Craig Ruttle)

(AP) -- Facebook pushed the boundaries of ad targeting when the online hangout presumed users would want the site to mine their Internet activity.

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