NBC Universal, ad agency to create product-centered programs

April 18th, 2008 in Technology / Business
NBC Universal, ad agency to create product-centered programs (AP)

Actress Rosario Dawson is seen during the production of a Public Service Announcement for Voto Latino in Encino, Calif., in this Dec. 19, 2007 file photo. A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products. A science-fiction series starring Dawson called "Gemini Division" will be among the first made. (AP Photo/Damian Dovarganes, file)

(AP) -- A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products, the company said.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .