NBC sees Olympics as research mecca

July 7th, 2008 in Technology / Other
NBC to use Olympics to see how people use media (AP)

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Bernard Lagat, right, to win the men's 1500 meter final at the U.S. Olympic Track and Field Trials in Eugene, Ore., Sunday, July 6, 2008. (AP Photo/Eric Gay)

(AP) -- NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.


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