Video game industry tries to broaden its appeal

July 16th, 2008 in Technology / Other
Video game industry tries to broaden its appeal (AP)

An show attendee plays the game "De Blob" in the showroom of video game publisher THQ Inc. at the E3 Media and Business Summit, Tuesday, July 15, 2008, in Los Angeles. With "De Blob," designed by a group of college students, THQ Inc. wants to offer a game that "succeeds in a mix of accessibility and challenge" and attract both a casual and core gamer audience, said Brad Carraway, vice president of global brand management. (AP Photo/Kevork Djansezian)

(AP) -- A tough little blob must splash color over a town wallowing in gray. Bug-eyed rabbits do a dance routine. And then there's the "perfect equine farm" of wild horses for little girls to tame and train.

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