Nintendo reports jump in 1Q profit on hit Wii (Update)

July 30th, 2008 in Technology / Business
Nintendo reports jump in 1Q profit on hit Wii (AP)

A seventh-grader at Tokyo Joshi Gakuen all-girl junior high school gets a response to her answer and is advised to do it again on a screen of Nintendo DS game console during an English class in Tokyo, Thursday, June 26, 2008 as the portable video game machine is used as a key teaching tool at the school. Nintendo Co., the Japanese maker of Pokemon and Super Mario video games, said Wednesday, July 30, 2008 its profit for the first fiscal quarter rose 34 percent from a year ago as sales of its hit Wii video game consoles shot up. (AP Photo/Katsumi Kasahara)

(AP) -- Nintendo Co.'s profit for the fiscal first quarter surged 34 percent as sales of its hit Wii console shot up, underlining the success of the video game unit in attracting novice players.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .