Firms scan brain waves to improve ads in Japan

November 12th, 2008 in Technology / Hi Tech
Pradeep (R) displays an examinee's brain waves chart as she watches a commercial while wearing a EEG headset

NeuroFocus CEO Pradeep (R) displays an examinee's brain waves chart as she watches a commercial while wearing a EEG headset during a demonstration of a marketing with brain science tool in Tokyo. Nielsen and its partner NeuroFocus said they would offer a new service in Japan to scan the brain waves of potential customers to help companies improve their marketing.

US research firm Nielsen and its partner NeuroFocus said Wednesday they would offer a new service in Japan to scan the brain waves of potential customers to help companies improve their marketing.

Content from AFP expires 1 month after original publication date. For more information about AFP, please visit www.afp.com .