Cornell study shows wine labels can ruin a restaurant meal

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Cornell Professor Brian Wansink observes how wine label switching influences the taste of diners. Credit: Gilberto Tadday
Cornell Professor Brian Wansink observes how wine label switching influences the taste of diners. Credit: Gilberto Tadday

Changing the label on a wine changed diners’ opinions of their wine, opinions of their meal, and their repatronage of the restaurant, according to a Cornell University study.


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