Researchers Study Digg.com to Investigate Collective Attention

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One result of the study: The distribution of 29864 popular stories on digg.com by the number of diggs each story received. The log-normal distribution shows that more than half of the stories received 200-800 diggs with the number of stories with mor ...
One result of the study: The distribution of 29,864 popular stories on digg.com by the number of diggs each story received. The log-normal distribution shows that more than half of the stories received 200-800 diggs, with the number of stories with more than 800 diggs gradually decreasing up to about 4000 diggs. Credit: Fang Wu and Bernardo Huberman. ©2007 PNAS.

In a world where millions of people are bombarded with thousands of messages daily, understanding how some messages become popular among large populations is vital for successful advertising, marketing and journalism strategies.


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