Smart advertising

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Which people pass which billboards and how often A new technique provides the answers enabling advertising experts to plan the perfect campaign. Fraunhofer IAIS
Which people pass which billboards, and how often? A new technique provides the answers, enabling advertising experts to plan the perfect campaign. © Fraunhofer IAIS

If an advert is to have any effect, as many people as possible must see it. A special technique enables analysts to predict which people will pass which billboards, and how often. This makes it possible to optimally plan advertising campaigns.


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