How believing can be seeing: Study shows how context dictates what we believe we see

Scientists at UCL (University College London) have found the link between what we expect to see, and what our brain tells us we actually saw. The study, published in this week’s PLoS Journal of Computational Biology, reveals that the context surrounding what we see is all important – sometimes overriding the evidence gathered by our eyes and even causing us to imagine things which aren’t really there.