Off the hook: Stronger soft-plastic fishing lure reels in raves

Tim Osswald displays a mold and prototype of Iron Clad, a fiber-reinforced fishing lure, while standing in the Polymer Engineering Center at the University of Wisconsin-Madison on Feb. 4, 2008. Osswald, K. K. and Cindy Wang Professor of Mechanical Engineering and co-director of the Polymer Engineering Center, and other engineering and business school faculty and students worked with Wisconsin entrepreneur Ben Hobbins, president and CEO of Lake Resources Group, to develop the product. Photo by: Jeff Miller