Why Does Popcorn Cost So Much at the Movies?

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Moviegoers arent being gouged when they pay big bucks for popcorn says economist Ricard Gil.
Moviegoers aren't being gouged when they pay big bucks for popcorn, says economist Ricard Gil.

Movie theaters are notorious for charging consumers top dollar for concession items such as popcorn, soda, and candy. Are moviegoers just being gouged?


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