Net Video Ads: Attention Vs. Annoyance

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Yum Brands provided this screenshot of directdaniella.com a Taco Bell-sponsored Web site offering a virtual photo shoot with Sports Illustrated swimsuit model Daniella Sarahyba. Marketers and Web sites alike are struggling to bring to the Internet ad ...
Yum Brands provided this screenshot of directdaniella.com, a Taco Bell-sponsored Web site offering a virtual photo shoot with Sports Illustrated swimsuit model Daniella Sarahyba. Marketers and Web sites alike are struggling to bring to the Internet ads that resemble television without turning off viewers the way TV ads often do. (AP Photo/Yum Brands)

(AP) -- Frank Harper is well aware that all those free video clips on the Internet come at a price: advertising. But that doesn't mean he sits idly as short video ads precede many of the dozen or so clips he watches each day at sites like Microsoft Corp.'s MSN.


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