NAE identifies messages for improving public understanding of engineering

WASHINGTON -- Encouraging young people to make a difference in the world through an engineering career is more likely to attract them than emphasizing the challenge of math and science skills, says a new report from the National Academy of Engineering that identifies messages for improving public understanding of engineering. The report, CHANGING THE CONVERSATION: MESSAGES FOR IMPROVING PUBLIC UNDERSTANDING OF ENGINEERING, recommends that the engineering community begin using tested messages in a coordinated communications strategy.