Amid hype, Apple iPhone expansion also runs risks

In this June 9, 2008 file photo, attendees applaud as Apple Inc. CEO Steve Jobs announces that the new entry level Apple iPhone 3G will cost $199 during his keynote speech at the Apple Worldwide Developers Conference in San Francisco. To sustain the momentum of the original iPhone's success and keep fickle consumers and Wall Street happy, the company needs a dramatic second act with the next generation of iPhones, which roll out Friday, July 11, 2008 with faster Internet access and lower retail prices. (AP Photo/Eric Risberg)