For the birds or for me? Why do conservationists really help wildlife?

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Purple martins rely on the volunteer efforts of conservationists whether their motivations to help are egoistic or altruistic. Photo courtesy University of Alberta
Purple martins rely on the volunteer efforts of conservationists, whether their motivations to help are egoistic or altruistic. Photo courtesy University of Alberta
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Volunteers who take part in conservation efforts may do it more for themselves than the wildlife they are trying to protect, a University of Alberta case study shows.


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