Britain feels heat of NTL's Virgin buyout

Getting more services for less money. That could well be what many British customers will be getting if NTL's buyout of Virgin Mobile works out as planned as they propose to offer mobile, fixed-line, broadband, and television viewing all under the same monthly bill. For other companies in the telecommunications industry, though, the latest deal that will be offering so-called quadruple play has stepped up pressure to deliver more at an affordable price if they want to remain in the competition.