Hate Your Cell Company? Start Your Own

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Rod Farthing right is seen with is son Kevin Friday May 18 2007 at their home in Toledo Ohio. Rob Farthing created Farthing Mobile through Sonopia a new do-it-yourself service that enables groups and individuals to design their own cell brands with a ...
Rod Farthing, right, is seen with is son, Kevin, Friday, May 18, 2007 at their home in Toledo, Ohio. Rob Farthing created Farthing Mobile through Sonopia, a new "do-it-yourself" service that enables groups and individuals to design their own cell brands with a healthy dose of social networking gone mobile. (AP Photo/J.D. Pooley)

(AP) -- Maybe it's time to stop grumbling about your cell phone company and just start your own. That's what Rod Farthing did, at 2:30 a.m. no less. Oh yeah, it took him just a few minutes to get Farthing Mobile up and running, replete with a selection of national calling plans and cell phone models.


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