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     <title>Alcohol companies target youths with magazine ads, new study shows</title>
   	 <description>Alcoholic beverages popular among youths are more likely to be advertised in magazines with high youth readership than alcoholic drinks consumed mainly by adults, resulting in disproportionately high youth exposure to such targeted alcohol ads, according to a new study.</description>
     <link>http://www.physorg.com/news178979646.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Wed, 02 Dec 2009 12:50:01 EST</pubDate>
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     <title>Internet advertising appears to begin its comeback</title>
   	 <description>(AP) --  After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.</description>
     <link>http://www.physorg.com/news175274992.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 20 Oct 2009 17:00:02 EST</pubDate>
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     <title>States weigh campaign rules for the Internet age</title>
   	 <description>(AP) --  To promote his recent campaign for mayor of St. Petersburg, Fla., Scott Wagman bought an ad that popped up online when anyone ran a Google search for his opponents' names.</description>
     <link>http://www.physorg.com/news175093598.html</link>
	 <category>Technology</category>
	 <pubDate>Sun, 18 Oct 2009 14:07:45 EST</pubDate>
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     <title>Dramatized ads weave plot lines around product</title>
   	 <description>(AP) --  In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines.</description>
     <link>http://www.physorg.com/news173532302.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 30 Sep 2009 13:00:11 EST</pubDate>
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     <title>Google injects search savvy into display ad system</title>
   	 <description>(AP) --  Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.</description>
     <link>http://www.physorg.com/news172474482.html</link>
	 <category>Technology</category>
	 <pubDate>Fri, 18 Sep 2009 06:35:19 EST</pubDate>
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     <title>Variety trade newspaper to charge for online site</title>
   	 <description>(AP) --  Ending a three-year flirtation with free online content, Variety newspaper plans to put some of its Web site content behind a "pay wall" that will require a paid annual subscription, its publisher said Thursday.</description>
     <link>http://www.physorg.com/news172433125.html</link>
	 <category>Technology</category>
	 <pubDate>Thu, 17 Sep 2009 19:20:02 EST</pubDate>
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     <title>Cablevision unveils interactive banner ads on TV</title>
   	 <description>(AP) -- Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.</description>
     <link>http://www.physorg.com/news172301848.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 16 Sep 2009 07:00:01 EST</pubDate>
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     <title>Congress weighs landmark change in Web ad privacy</title>
   	 <description>(AP) --  The Web sites we visit, the online links we click, the search queries we conduct, the products we put in virtual shopping carts, the personal details we reveal on social networking pages - all of this can give companies insight into what Internet ads we might be interested in seeing.</description>
     <link>http://www.physorg.com/news171538191.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 07 Sep 2009 10:30:37 EST</pubDate>
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     <title>Alcohol advertising reaching too many teens on cable TV, researchers say</title>
   	 <description>A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching.</description>
     <link>http://www.physorg.com/news170011567.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 20 Aug 2009 19:00:01 EST</pubDate>
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     <title>Google sells underperforming radio ad business</title>
   	 <description>(AP) --  Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations.</description>
     <link>http://www.physorg.com/news168693145.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 05 Aug 2009 12:40:02 EST</pubDate>
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     <title>More ads coming to TV -- even to one-time havens</title>
   	 <description>(AP) --  Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen channel guides. Even TiVo, which became popular for its technology that lets people skip TV commercials, is developing new ways to show ads. </description>
     <link>http://www.physorg.com/news168440502.html</link>
	 <category>Technology</category>
	 <pubDate>Sun, 02 Aug 2009 14:30:01 EST</pubDate>
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     <title>Microsoft, Yahoo team up to ding Google with Bing</title>
   	 <description>(AP) --  Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and finally setting the stage for them to make a joint assault against the dominance of Google Inc.</description>
     <link>http://www.physorg.com/news168066611.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 29 Jul 2009 11:27:34 EST</pubDate>
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     <title>Taste sensation: Ads work better if all senses are involved</title>
   	 <description>Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research suggests those advertisers are missing out if their ads only mention taste and ignore our other senses.</description>
     <link>http://www.physorg.com/news167327391.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Mon, 20 Jul 2009 19:10:03 EST</pubDate>
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     <title>We`ll Be Back After These Messages -- Will You?</title>
   	 <description>(PhysOrg.com) -- For at least 50 years, television advertisements have been ordered randomly within commercial breaks. But given the spread of digital video recorders (DVR) that allow users to blip-blip past the ads in fast-forward, it`s time to change this business model to maximize ads` effectiveness, according to a new study out this week.</description>
     <link>http://www.physorg.com/news164995484.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Tue, 23 Jun 2009 17:05:11 EST</pubDate>
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     <title>Cable venture suspends first advertising product</title>
   	 <description>(AP) --  A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.</description>
     <link>http://www.physorg.com/news164642135.html</link>
	 <category>Technology</category>
	 <pubDate>Fri, 19 Jun 2009 14:55:54 EST</pubDate>
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     <title>Alcohol advertising self-regulation not working, as ads target younger drinkers</title>
   	 <description>Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure.</description>
     <link>http://www.physorg.com/news163760969.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Tue, 09 Jun 2009 10:09:49 EST</pubDate>
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     <title>Microsoft to unveil new search engine Kumo next week</title>
   	 <description>Microsoft is expected to unveil a new version of its Internet search engine next week, The Wall Street Journal reported on Wednesday.</description>
     <link>http://www.physorg.com/news162046116.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 20 May 2009 13:49:26 EST</pubDate>
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     <title>Craigslist to drop 'erotic services' classifieds</title>
   	 <description>(AP) --  A month after the killing of a masseuse who advertised on Craigslist, the classified ad site announced plans Wednesday to eliminate its "erotic services" category and screen all submissions to a new "adult services" section before they are posted.</description>
     <link>http://www.physorg.com/news161435118.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 13 May 2009 12:06:03 EST</pubDate>
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     <title>Google runs TV ads to promote Chrome browser</title>
   	 <description> Google has floated its first US television advertisements, a campaign to promote its Web browser Chrome, which has captured just a tiny share of a market dominated by Microsoft's Internet Explorer.</description>
     <link>http://www.physorg.com/news161264612.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 11 May 2009 12:44:16 EST</pubDate>
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     <title>YouTube boosts full-length movies, TV show lineup (Update)</title>
   	 <description>(AP) --  Google Inc.'s YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows it offers online, while also launching a new advertising service and adding about a dozen new content partners.</description>
     <link>http://www.physorg.com/news159127464.html</link>
	 <category>Technology</category>
	 <pubDate>Thu, 16 Apr 2009 19:04:49 EST</pubDate>
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     <title>Cable's answer to online's ad success: targeting</title>
   	 <description>(AP) --  You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your car lease.</description>
     <link>http://www.physorg.com/news158344532.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 07 Apr 2009 17:36:05 EST</pubDate>
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     <title>Web ad revenue grew in 4Q but slower than in past</title>
   	 <description>(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.</description>
     <link>http://www.physorg.com/news157646353.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 30 Mar 2009 15:40:57 EST</pubDate>
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     <title>Google to expand TV ad service to online video</title>
   	 <description>Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.</description>
     <link>http://www.physorg.com/news157377758.html</link>
	 <category>Technology</category>
	 <pubDate>Fri, 27 Mar 2009 13:03:24 EST</pubDate>
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     <title>Hearst hopes Web-only Seattle P-I will turn profit</title>
   	 <description>(AP) --  When the Seattle Post-Intelligencer transforms into an Internet-only operation Wednesday, it will try to do something it failed to accomplish for years as a traditional newspaper: make money.</description>
     <link>http://www.physorg.com/news156442164.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 16 Mar 2009 17:09:56 EST</pubDate>
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<item>
     <title>Google to target ads based on Web surfing habits</title>
   	 <description>(AP) --  Google will use the information it collects on people's Web surfing habits to show more ads tailored to their individual interests.</description>
     <link>http://www.physorg.com/news156001418.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 11 Mar 2009 14:49:38 EST</pubDate>
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     <title>Wiki health site aims to provide sound medical information</title>
   	 <description>With four children under the age of 5, James Currier had lots of questions about sniffles, rashes and fevers. One late night, while holding a sick child in his lap, he tried searching for answers online.</description>
     <link>http://www.physorg.com/news155140329.html</link>
	 <category>Technology</category>
	 <pubDate>Sun, 01 Mar 2009 14:32:55 EST</pubDate>
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     <title>Google introduces ads to Google News</title>
   	 <description>Google has introduced ads to the results of search queries on Google News in a move aimed at turning the news aggregation site into a money-making venture that may raise the hackles of newspapers and other media outlets.</description>
     <link>http://www.physorg.com/news154892425.html</link>
	 <category>Technology</category>
	 <pubDate>Thu, 26 Feb 2009 17:40:54 EST</pubDate>
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     <title>Ad click-through rate lower than previously thought</title>
   	 <description>The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology.</description>
     <link>http://www.physorg.com/news154786609.html</link>
	 <category>Technology</category>
	 <pubDate>Wed, 25 Feb 2009 12:17:23 EST</pubDate>
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     <title>Success of anti-meth ads questioned by study</title>
   	 <description>An independent review investigating the effectiveness of a publicly funded graphic anti-methamphetamine advertising campaign has found that the campaign has been associated with many negative outcomes. The review was published in the December issue of Prevention Science, a peer reviewed journal of the Society for Prevention Research (SPR).</description>
     <link>http://www.physorg.com/news148192739.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 11 Dec 2008 04:38:59 EST</pubDate>
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     <title>Myth about 'dirty old men' supported by science</title>
   	 <description>Middle-aged men want younger women, often touting their intelligence and their high income.  This is shown in research at Gothenburg University and Oxford University that studied 400 lonely hearts ads to see how men and women choose partners.</description>
     <link>http://www.physorg.com/news147615590.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 04 Dec 2008 12:19:50 EST</pubDate>
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