http://www.physorg.com/ en-us Physorg.com internet news portal provides the latest news on science including: Physics, Nanotechnology, Life Sciences, Space Science, Earth Science, Environment, Health and Medicine. (PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me." http://www.physorg.com/news171815151.html Technology Thu, 10 Sep 2009 16:00:03 EST news171815151 (AP) -- People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female. http://www.physorg.com/news171130912.html Technology Wed, 02 Sep 2009 18:30:02 EST news171130912 Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles festooned with logos. Why does it matter? "When component brands become powerful it changes the industry," says George John, Marketing Department Chair at the University of Minnesota's Carlson School of Management. "What becomes more important, the product brand or the component? The Dodge truck or its Cummins engine?" http://www.physorg.com/news169899090.html Other Sciences Wed, 19 Aug 2009 11:30:04 EST news169899090 (AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession. http://www.physorg.com/news167417385.html Technology Tue, 21 Jul 2009 17:50:12 EST news167417385 Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program. http://www.physorg.com/news166471886.html Technology Fri, 10 Jul 2009 19:11:54 EST news166471886 (AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price. http://www.physorg.com/news162192740.html Electronics Fri, 22 May 2009 06:33:11 EST news162192740 (PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research by Marieke Fransen of the University of Twente, Netherlands, who obtained her doctorate from the Faculty of Behavioural Sciences on 19 December. http://www.physorg.com/news150388664.html Other Sciences Mon, 05 Jan 2009 14:37:44 EST news150388664 Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois marketing expert. http://www.physorg.com/news150386523.html Other Sciences Mon, 05 Jan 2009 14:02:03 EST news150386523 Why do Gap brand jeans appeal to people who seek intimacy in relationships? It may be a result of their upbringing. According to a new study in the Journal of Consumer Research, people's relationship styles can affect their brand choices. http://www.physorg.com/news148565354.html Other Sciences Mon, 15 Dec 2008 12:09:14 EST news148565354 Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS). http://www.physorg.com/news147979530.html Other Sciences Mon, 08 Dec 2008 17:25:30 EST news147979530 (PhysOrg.com) -- The University of Manchester has teamed up with Manchester based licensed textile company Character World and brand management firm Brand 360 to produce an innovative range of 3D Spider-Man duvet covers and bed linen. http://www.physorg.com/news146930496.html Technology Wed, 26 Nov 2008 14:01:36 EST news146930496 What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects perceptions of advertising. http://www.physorg.com/news146139946.html Other Sciences Mon, 17 Nov 2008 10:25:46 EST news146139946 While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second. http://www.physorg.com/news144928451.html Technology Mon, 03 Nov 2008 09:54:11 EST news144928451 Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news143207792.html Other Sciences Tue, 14 Oct 2008 12:56:32 EST news143207792 What is it that allows some brands to succeed and some to fail? Why is it sometimes better to be first and other times more advantageous to reach the market later? A new study in the Journal of Consumer Research takes a close look at the learning process consumers use to evaluate brands. http://www.physorg.com/news143207622.html Other Sciences Tue, 14 Oct 2008 12:53:42 EST news143207622 (PhysOrg.com) -- It`s all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by advertisers to attract and engage consumers. In a new study, University of Missouri researchers examined the impact of advergame themes on consumers` attitudes toward advergames and brands. The study revealed that consumers expressed strong positive relationships toward brands when they played advergames with strong thematic connections to the brands. http://www.physorg.com/news142091530.html Other Sciences Wed, 01 Oct 2008 14:52:10 EST news142091530 An analysis of news media coverage of medical studies indicates that news articles often fail to report pharmaceutical company funding and frequently refer to medications by their brand names, both potential sources of bias, according to a study in the October 1 issue of JAMA. http://www.physorg.com/news142012663.html Medicine & Health Tue, 30 Sep 2008 16:57:43 EST news142012663 Love a rap artist's music, and you may develop fond feelings for the products placed in that artist's rap video. That is essentially the conclusion that a team of investigators came to in an intriguing research article published in this month's issue of Psychology & Marketing (P&M). http://www.physorg.com/news141568151.html Other Sciences Thu, 25 Sep 2008 13:29:11 EST news141568151 (PhysOrg.com) -- Children are exposed to many hours of alcohol use in movies, especially films rated PG-13, a new study shows. http://www.physorg.com/news139838917.html Medicine & Health Fri, 05 Sep 2008 13:08:37 EST news139838917 The pain of downsizing extends far beyond laid off workers and the people who depend on their paychecks, according to a new UCLA-University of Michigan, Ann Arbor study. Even a single involuntary displacement has a lasting impact on a worker's inclination to volunteer and participate in a whole range of social and community groups and organizations, found the study, which appears in the September issue of the international scholarly journal Social Forces. http://www.physorg.com/news139457444.html Other Sciences Mon, 01 Sep 2008 03:10:44 EST news139457444 Even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers' subconscious goals, according to new research in the Journal of Consumer Research. http://www.physorg.com/news135508981.html Other Sciences Thu, 17 Jul 2008 10:23:01 EST news135508981 When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products. A new study in the Journal of Consumer Research examines the reasons behind this diversification of choices. http://www.physorg.com/news135481852.html Other Sciences Thu, 17 Jul 2008 02:50:52 EST news135481852