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     <title>Informal social networks better at encouraging Hispanics to prepare for disasters, study finds</title>
   	 <description>(PhysOrg.com) -- Lay health teachers who engaged Hispanics inside their social networks were more effective than mailers at encouraging participants to prepare disaster plans. </description>
     <link>http://www.physorg.com/news180204630.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Wed, 16 Dec 2009 18:00:15 EST</pubDate>
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     <title>YouTube leads Google charge in display ad market</title>
   	 <description>Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!</description>
     <link>http://www.physorg.com/news180127735.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 15 Dec 2009 19:50:01 EST</pubDate>
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     <title>Pandemic toolkit offers flu with a view</title>
   	 <description>(PhysOrg.com) -- As communities brace for rising wintertime influenza cases, scientists are developing a mathematical and visual analytic toolkit to help health officials quickly analyze pandemics and craft better response strategies.</description>
     <link>http://www.physorg.com/news180028065.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 14 Dec 2009 16:00:04 EST</pubDate>
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     <title>Bing gains search market share, nears 10 percent</title>
   	 <description>Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.</description>
     <link>http://www.physorg.com/news177689414.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 17 Nov 2009 14:10:54 EST</pubDate>
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     <title>Pandemic flu vaccine campaigns may be undermined by coincidental medical events</title>
   	 <description>The effectiveness of pandemic flu vaccination campaigns - like that now underway for H1N1 - could be undermined by the public incorrectly associating coincidental and unrelated health events with the vaccines.</description>
     <link>http://www.physorg.com/news176147112.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Fri, 30 Oct 2009 18:45:53 EST</pubDate>
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     <title>Twitter user list favors Dems in Calif. gov race</title>
   	 <description>(AP) --  When people sign up for Twitter, the popular social-networking site presents a list of suggested users to follow, driving significant traffic to sports figures, celebrities, politicians and other prominent posters.</description>
     <link>http://www.physorg.com/news175882852.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 27 Oct 2009 17:40:02 EST</pubDate>
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     <title>Verizon's big ad push for Android takes on iPhone</title>
   	 <description>(AP) --  An aggressive TV ad campaign from Verizon Wireless is adding to the support building for a software package from Google Inc. that is shaping up to be the most formidable challenge yet to Apple Inc.'s iPhone.</description>
     <link>http://www.physorg.com/news175178121.html</link>
	 <category>Electronics</category>
	 <pubDate>Mon, 19 Oct 2009 13:50:28 EST</pubDate>
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     <title>Stanford analyses of flu pandemics project savings from earlier vaccinations</title>
   	 <description>In a city the size of New York, starting a vaccination campaign a few weeks earlier could save almost 600 lives and over $150 million, according to a study by scientists at the Stanford University School of Medicine.</description>
     <link>http://www.physorg.com/news173987291.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Mon, 05 Oct 2009 18:49:09 EST</pubDate>
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     <title>Photoshopped Images Could Carry Warnings in France</title>
   	 <description>(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed statement may eventually apply to political campaigns, billboards, photos on packaging, art photos, and press photographs as well as advertisements in magazines and newspapers.</description>
     <link>http://www.physorg.com/news173345743.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 28 Sep 2009 08:36:25 EST</pubDate>
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     <title>Yahoo to spend $100M in bid for more brand buzz</title>
   	 <description>(AP) --  Yahoo will spend more than $100 million in its latest attempt to rejuvenate one of the Internet's best-known brands.</description>
     <link>http://www.physorg.com/news172856697.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 22 Sep 2009 17:00:01 EST</pubDate>
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     <title>People seek balanced political information to defend their positions</title>
   	 <description>(PhysOrg.com) -- When they know they will be engaged in a debate and have to defend their positions, anxious citizens seek out a balance of viewpoints about candidates, a new University of Michigan study shows.</description>
     <link>http://www.physorg.com/news170607464.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Thu, 27 Aug 2009 15:58:29 EST</pubDate>
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     <title>Internet campaigning arrives cautiously in Japan</title>
   	 <description>(AP) --  Japan is one of the world's most Internet-savvy nations - except when it comes to politics. Decades-old rules have effectively banned campaigning on the Web.</description>
     <link>http://www.physorg.com/news170573659.html</link>
	 <category>Technology</category>
	 <pubDate>Thu, 27 Aug 2009 06:50:01 EST</pubDate>
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     <title>Half of health workers reject swine flu shot</title>
   	 <description>(AP) --  About half of Hong Kong's health workers would refuse the swine flu vaccine, new research says, a trend that experts say would likely apply worldwide. In a study that polled 2,255 Hong Kong health workers this year, researchers found even during the height of global swine flu panic in May, less than half were willing to get vaccinated.</description>
     <link>http://www.physorg.com/news170449722.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Tue, 25 Aug 2009 20:30:01 EST</pubDate>
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     <title>New model for social marketing campaigns details why some information 'goes viral'</title>
   	 <description>(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail of online marketing campaigns. With viral marketing, it is possible for the message to reach millions in a matter of hours. Marketers and scientists alike have been studying this phenomenon in the hopes that it will yield information about human dynamics. </description>
     <link>http://www.physorg.com/news168775247.html</link>
	 <category>Physics</category>
	 <pubDate>Thu, 06 Aug 2009 11:01:40 EST</pubDate>
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     <title>Google launches rare ad campaign to sell more apps</title>
   	 <description>(AP) --  Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more elbow grease and marketing muscle.</description>
     <link>http://www.physorg.com/news168497802.html</link>
	 <category>Technology</category>
	 <pubDate>Mon, 03 Aug 2009 06:10:01 EST</pubDate>
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     <title>IBM scoops up software maker SPSS in $1.2B deal</title>
   	 <description>(AP) --  IBM Corp. is bulking up its most profitable division with a $1.2 billion acquisition of business software provider SPSS Inc., a deal that also reflects the power of wealthy technology companies to throw their money around despite the recession.</description>
     <link>http://www.physorg.com/news167990891.html</link>
	 <category>Technology</category>
	 <pubDate>Tue, 28 Jul 2009 09:08:55 EST</pubDate>
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     <title>Govt calls for volunteers to test swine flu shots</title>
   	 <description>(AP) --  The race is on: The government and vaccine makers are seeking thousands of volunteers, from babies to the elderly, to roll up their sleeves for the first swine flu shots - to test whether a new vaccine really will protect against this novel virus before its expected rebound in the fall.</description>
     <link>http://www.physorg.com/news167494120.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Wed, 22 Jul 2009 15:20:02 EST</pubDate>
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     <title>Public health campaign associated with major reduction in antibiotic use</title>
   	 <description>A national public health campaign in France was associated with a marked reduction of unnecessary antibiotic prescriptions, particularly in children, says new research published in this week's open-access journal PLoS Medicine. The campaign, "Antibiotiques c'est pas automatique" (Antibiotics are not automatic), ran from 2002 to 2007 during the winter months when viral respiratory infections mainly occur. The campaign included an educational campaign for healthcare workers, the promotion of rapid tests for diagnosis of streptococcal infections, and a public information campaign about viral respiratory infections and about antibiotic resistance.</description>
     <link>http://www.physorg.com/news163143366.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Tue, 02 Jun 2009 06:36:28 EST</pubDate>
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     <title>Professor tracks Columbine media discourse from 'school shooting' to 'terrorism'</title>
   	 <description>Decades spent studying mass media messages of fear led noted Arizona State University scholar David Altheide to examine how the Columbine High School shootings on April 20, 1999, were originally portrayed in the media and how those messages changed after 9/11 and leading up to the war in Iraq.</description>
     <link>http://www.physorg.com/news159190428.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Fri, 17 Apr 2009 12:34:27 EST</pubDate>
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     <title>German regulators fine Microsoft for price-fixing</title>
   	 <description>(AP) --  Antitrust regulators fined Microsoft Corp.'s German subsidiary 9 million euros ($11.8 million) and said the world's largest software maker illegally influenced retail prices for its Office 2007 programs.</description>
     <link>http://www.physorg.com/news158592721.html</link>
	 <category>Technology</category>
	 <pubDate>Fri, 10 Apr 2009 14:32:40 EST</pubDate>
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     <title>States that vote early can reap big bucks if they pick a winner</title>
   	 <description>The 2008 presidential campaign season had the earliest statewide primaries and caucuses in memory, starting with the Iowa Caucus on Jan. 3. Now research from North Carolina State University shows that states may have good reason to push for an early contest. States that hold early presidential primaries or caucuses get a larger share of per capita federal procurement spending compared to other states, the new study says. But being early is not enough, study author Dr. Andrew Taylor says - states must also pick the winner.</description>
     <link>http://www.physorg.com/news158233453.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Mon, 06 Apr 2009 10:46:54 EST</pubDate>
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     <title>Campaign spending affects electoral outcomes</title>
   	 <description>In Canada, campaign spending limits for candidates during a federal election are stipulated by the Canada Elections Act.  A study recently published in the Canadian Journal of Economics uses these spending limits to evaluate the impact of candidate spending on voting outcomes. Results show that higher spending by candidates is found to lead to better chance of the candidate winning the election, and that spending limits are good for democracy.</description>
     <link>http://www.physorg.com/news156614956.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Wed, 18 Mar 2009 17:09:45 EST</pubDate>
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     <title>Smoking prevention campaign saving billions in smoking-related care</title>
   	 <description>Researchers at the Johns Hopkins Bloomberg School of Public Health and the American Legacy Foundation have estimated that truth(R), the nations' largest youth smoking prevention campaign, saved $1.9 billion or more in health care costs associated with tobacco use. The results were published February 12 online by the American Journal of Preventive Medicine.</description>
     <link>http://www.physorg.com/news153669857.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 12 Feb 2009 14:04:43 EST</pubDate>
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     <title>Survey:  Few people believed campaign rumors about Obama, McCain</title>
   	 <description>About nine in 10 Americans heard the rumor that Barack Obama is a Muslim, making it possibly the most prevalent rumor of the 2008 presidential campaign, according to a nationwide survey. However, only 22 percent of those surveyed said they actually believed that Obama is a Muslim.</description>
     <link>http://www.physorg.com/news151851768.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Thu, 22 Jan 2009 13:03:21 EST</pubDate>
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     <title>Success of anti-meth ads questioned by study</title>
   	 <description>An independent review investigating the effectiveness of a publicly funded graphic anti-methamphetamine advertising campaign has found that the campaign has been associated with many negative outcomes. The review was published in the December issue of Prevention Science, a peer reviewed journal of the Society for Prevention Research (SPR).</description>
     <link>http://www.physorg.com/news148192739.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Thu, 11 Dec 2008 04:38:59 EST</pubDate>
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     <title>New technique to study the genetics of breast cancer</title>
   	 <description>A new technique to study genetic changes that can lead to breast cancer could be one step closer.</description>
     <link>http://www.physorg.com/news145623057.html</link>
	 <category>Medicine &amp; Health</category>
	 <pubDate>Tue, 11 Nov 2008 10:50:57 EST</pubDate>
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     <title>Presidential candidates' television ads most negative in history</title>
   	 <description>The 2008 presidential campaign, as reflected in candidates' television spots, has been one of the most negative campaigns in history. A University of Missouri professor analyzed this year's candidates' television spots, including last night's 30-minute ad by Sen. Barack Obama and found that only one other campaign matched this level of negativity.</description>
     <link>http://www.physorg.com/news144668679.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Fri, 31 Oct 2008 10:44:39 EST</pubDate>
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     <title>New technologies make campaign more personal, analyst says</title>
   	 <description>(PhysOrg.com) -- A political scientist at Montana State University believes that technological advances have made the political campaign process more personal than any campaign for more than a century.</description>
     <link>http://www.physorg.com/news139584988.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Tue, 02 Sep 2008 14:36:28 EST</pubDate>
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     <title>Perfect sight: Rosetta cameras track asteroid target</title>
   	 <description>(PhysOrg.com) -- On 14 August, Rosetta conducted a successful trajectory correction manoeuvre using data obtained from the Agency's first-ever optical tracking of an asteroid target, (2867) Steins. Images from the spacecraft's cameras were used to calculate the asteroid's location and optimise its trajectory for fly-by next month.</description>
     <link>http://www.physorg.com/news138284472.html</link>
	 <category>Space &amp; Earth</category>
	 <pubDate>Mon, 18 Aug 2008 13:21:12 EST</pubDate>
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     <title>Increased campaign spending improves citizen participation in state supreme court elections</title>
   	 <description>A new study in the American Journal of Political Science reveals that increased campaign spending significantly improves citizen participation in State Supreme Court elections. </description>
     <link>http://www.physorg.com/news137940364.html</link>
	 <category>Other Sciences</category>
	 <pubDate>Thu, 14 Aug 2008 13:46:04 EST</pubDate>
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