http://www.physorg.com/ en-us Physorg.com internet news portal provides the latest news on science including: Physics, Nanotechnology, Life Sciences, Space Science, Earth Science, Environment, Health and Medicine. If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news177701774.html Other Sciences Tue, 17 Nov 2009 18:00:01 EST news177701774 Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies. http://www.physorg.com/news177702022.html Other Sciences Tue, 17 Nov 2009 17:42:37 EST news177702022 Sometimes people can gain influence by expressing uncertainty, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news174666650.html Other Sciences Tue, 13 Oct 2009 17:30:05 EST news174666650 Overweight women's self-esteem plummets when they view photographs of models of any size, according to a new study in Journal of Consumer Research. And underweight women's esteem increases, regardless of models' size. http://www.physorg.com/news174666085.html Medicine & Health Tue, 13 Oct 2009 17:00:03 EST news174666085 Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites. http://www.physorg.com/news174665081.html Other Sciences Tue, 13 Oct 2009 16:10:05 EST news174665081 If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control depend on how the choices are presented. http://www.physorg.com/news174665930.html Other Sciences Tue, 13 Oct 2009 15:40:17 EST news174665930 Most of us won't respond to the call of adventure while soaking in a relaxing bath. According to a new study in the Journal of Consumer Research, we're more likely to book a weekend at a spa. http://www.physorg.com/news174664632.html Other Sciences Tue, 13 Oct 2009 14:57:57 EST news174664632 (PhysOrg.com) -- Whether your companions are overweight or skinny and how much they put on their plates can greatly influence how much you eat. New research shows if we eat with skinny people, we tend to mimic their food portions, regardless of how much they take. However, if we eat with overweight companions, we generally try to adjust our portions to be different. http://www.physorg.com/news174217506.html Medicine & Health Thu, 08 Oct 2009 10:45:57 EST news174217506 You'd think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods over "comfort foods." http://www.physorg.com/news172768400.html Other Sciences Mon, 21 Sep 2009 18:30:16 EST news172768400 Hummer drivers believe they are defending America's frontier lifestyle against anti-American critics, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news172768033.html Other Sciences Mon, 21 Sep 2009 17:40:06 EST news172768033 Consumers follow a predictable pattern when it comes to ordering food and drinks, according new study in the Journal of Consumer Research. It seems people in groups tend to seek variety when making initial orders, then gravitate toward similar choices, and then, as the group consensus grows, to move away from popular choices. http://www.physorg.com/news172767804.html Other Sciences Mon, 21 Sep 2009 16:50:17 EST news172767804 Thin friends who eat a lot could put your waistline at risk, according to a new study in the Journal of Consumer Research, which examines how other peoples' weight and food choices influence how much we eat. http://www.physorg.com/news172768250.html Medicine & Health Mon, 21 Sep 2009 16:40:16 EST news172768250 Whether we're deciding to return to a restaurant or to purchase a DVD, many consumers rely on memory when they're making decisions. A new study in the Journal of Consumer Research examines the role of mood on those memory-based decisions. http://www.physorg.com/news172767544.html Other Sciences Mon, 21 Sep 2009 16:20:01 EST news172767544 Can the way stock information is presented lead investors to make the wrong decisions? A new study in the Journal of Consumer Research shows that when investors use charts, they are likely to make a baseless decision about the riskiness of a stock based on its run-length. http://www.physorg.com/news172767044.html Other Sciences Mon, 21 Sep 2009 15:51:42 EST news172767044 From running shoes to ceiling fans, consumers are becoming the designers of their own products. A new study in the Journal of Consumer Research looks at the ways consumers compare their creations to those designed by professionals. http://www.physorg.com/news170352193.html Other Sciences Tue, 25 Aug 2009 03:10:02 EST news170352193 Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication -its difficulty and design -affect consumers' perception and acceptance of the ad message. They also found that the ad's relationship to the editorial material affected consumer acceptance. http://www.physorg.com/news170352306.html Other Sciences Mon, 24 Aug 2009 23:10:01 EST news170352306 Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study in the Journal of Consumer Research says dieters are attracted to its combination of spirituality and therapy. http://www.physorg.com/news170351843.html Other Sciences Mon, 24 Aug 2009 20:00:01 EST news170351843 (PhysOrg.com) -- Thin friends who eat a lot could put your waistline in danger. That`s the warning from researchers studying how other people`s weight and food choices influence how much we eat. http://www.physorg.com/news170356793.html Medicine & Health Mon, 24 Aug 2009 18:20:20 EST news170356793 What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A new study in the Journal of Consumer Research says the key to an effective message is finding the fit between the consumers' goals and the level of abstraction. http://www.physorg.com/news170351335.html Other Sciences Mon, 24 Aug 2009 17:50:01 EST news170351335 From giving directions to a stranger to cooking a meal for loved ones, sharing is an essential part of the human experience. A new study in the Journal of Consumer Research unravels the complexities of sharing and examines how changes in our culture affect sharing. http://www.physorg.com/news170351211.html Other Sciences Mon, 24 Aug 2009 17:30:02 EST news170351211 Is McDonald's an authentic brand? What about Marlboro? According to a new study in the Journal of Consumer Research, consumers are able to find authenticity in unlikely places. http://www.physorg.com/news170351100.html Other Sciences Mon, 24 Aug 2009 17:00:01 EST news170351100 (PhysOrg.com) -- Do potato chips taste better if an advertisement describes their crunchy sound? Is popcorn more flavorful if its buttery aroma is also depicted in an ad? Researchers at the University of Michigan say yes. http://www.physorg.com/news169398111.html Other Sciences Thu, 13 Aug 2009 16:02:54 EST news169398111 Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news167326604.html Other Sciences Mon, 20 Jul 2009 22:40:01 EST news167326604 Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news167327478.html Other Sciences Mon, 20 Jul 2009 19:40:02 EST news167327478 Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research suggests those advertisers are missing out if their ads only mention taste and ignore our other senses. http://www.physorg.com/news167327391.html Other Sciences Mon, 20 Jul 2009 19:10:03 EST news167327391 Whether it's grandpa's piano or a Nintendo Wii, certain objects become a part of family routines and histories. A new study in the Journal of Consumer Research helps explain why some possessions wind up in permanent storage or get tossed away, while others are kept for generations. http://www.physorg.com/news167328755.html Other Sciences Mon, 20 Jul 2009 17:13:14 EST news167328755 If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase and feel good about it, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news167326386.html Other Sciences Mon, 20 Jul 2009 17:10:01 EST news167326386 A well-groomed man gets out of a Mercedes. He's holding a Smartphone and wearing a slick business suit and what appear to be $400 Kenneth Cole shoes. You only catch a glimpse, but you've already drawn conclusions about him. A new study in the Journal of Consumer Research examines children's tendencies to draw conclusions about social roles from the products they see. http://www.physorg.com/news167325677.html Other Sciences Mon, 20 Jul 2009 16:40:08 EST news167325677 Have you ever gotten sick of pizza, playing the same computer game, or had a song stuck in your head for so long you never wanted to hear it again? If you have, you may suffer from variety amnesia. In new research, Joseph Redden, professor of marketing at the University of Minnesota's Carlson School of Management, may have found a cure for your satiation blues. http://www.physorg.com/news161953375.html Other Sciences Tue, 19 May 2009 12:03:29 EST news161953375 Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research. http://www.physorg.com/news161357172.html Other Sciences Tue, 12 May 2009 14:26:35 EST news161357172